Brand story: PRIMIGI


Founded in 1976, PRIMIGI has evolved into a prominent Italian brand specializing in children's footwear, recognized for its dedication to quality, comfort, and style. Originating in Civitanova Marche, Italy, the company has deep-rooted traditions in shoemaking, combining artisanal craftsmanship with a commitment to innovation. PRIMIGI's mission revolves around creating shoes that prioritize the well-being of children's feet, acknowledging the importance of proper development during their formative years.

The brand's growth is marked by a continuous pursuit of excellence in design and technology. PRIMIGI was one of the pioneers in introducing the "Sky Effect System," an innovative approach that incorporates flexible soles, shock-absorbing materials, and supportive structures to ensure the optimal development of children's feet. This commitment to foot health has established PRIMIGI as a trusted choice among parents worldwide.

Over the years, PRIMIGI has expanded its product range to cater to various age groups, offering shoes for infants, toddlers, and older children. Their diverse collections encompass stylish and functional footwear, adapting to the ever-changing needs and preferences of both children and parents.

PRIMIGI's emphasis on quality is evident in the use of premium materials and meticulous craftsmanship, ensuring durability and comfort in every pair. The brand has also embraced eco-friendly practices, incorporating sustainable materials and environmentally conscious manufacturing processes in line with contemporary standards.

With a focus on international markets, PRIMIGI has established a global presence, becoming a go-to brand for parents seeking reliable and stylish footwear for their children. The iconic PRIMIGI logo, featuring a heart-shaped P, symbolizes the brand's passion for creating shoes that blend fashion with functionality.

In summary, PRIMIGI's history is characterized by a profound commitment to the well-being of children's feet, blending Italian craftsmanship with cutting-edge technology to deliver footwear that meets the highest standards of comfort, durability, and style.