Brand story: HOKA


At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types. We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

What makes us different

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride.

Every HOKA combines three technologies precisely tuned to give each athlete a specific experience. The meta-rocker, designed to give you that needed propulsion. Cushioned midsoles for that signature HOKA comfort. Active Foot Frame engineered for maximum stability.


We call it a Meta-Rocker. You'll call it momentum. Engineered into the sole of our shoes, our curved Meta-Rocker keeps you from landing flat. Just like wheels for your feet, the curve helps propel people forward. Meta-Rocker also gives every stride the right boost of propulsion at just the right time, for a ride that's always smooth - no matter the pace.


HOKA Cushioned Midsole: Comfort meets speed. Made to land each foot softly, then spring back up, the HOKA cushioned midsole acts as a high-performance shock absorber without the weight. Dialed up or down, the plushness varies to deliver exact levels of performance and protection.


Our Active Foot Frame delivers what everyone wants: A good hug.The Active Foot Frame cradles your foot and secures your heel in place. Your foot becomes part of the shoe, instead of just resting on top. People describe it as feeling like their feet are being hugged by the shoe. The result is the ultimate support and confidence - regardless of what's underfoot.